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Bridge Bytes: Ever Wanted to Hear from a Master Practitioner of Neuro-Linguistic Programming? Well Here’s Your Chance…

almost 3 years ago by Nathan Baldwin


Ever Wanted to Hear from a Master Practitioner of Neuro-Linguistic Programming? Well Here’s Your Chance…

We sat down with Robin Goldsbro, founder of Level Seven coaching to discuss how NLP can help your business utilise its biggest assets…your employees!

But first, let’s address the elephant in the room… what is Neuro-Linguistic Programming?

According to the NLP Learning Academy, NLP is the practice of understanding how people organise their thinking, feeling, language and behaviour to produce the results they do. Once they understand this, they can channel it into achieving better results or improving a certain aspect of their life.

For Robin, it’s far less straightforward, he defines NLP as an “artfully vague language where you can read into it but then you fill in the blanks.” NLP centres around a person’s view of the world, how their brain processes the world around them based on its programming. That programming tends to dictate how they react to situations.

According to Robin, this language can be used to channel certain feelings or potentially offer new perspectives to people. “If you actually want to control or insight something specific in people you can also use language the other way around as well. To be clear – we are doing this and we’re not doing that, to create that sense of purpose, belonging or whatever you might want to conjure in someone.


But how does this help my business?

“Using NLP techniques, you can actually look at what’s truly important for people and organisations can work to create those sorts of environments so that people are attracted and do want to stay.”  Through NLP, employers can get a better understanding of what type of environment will bring the best out in people. 


Robin identifies three key feelings that NLP can help people develop:

  1. Control -  “People know, believe, thank and act in ways where they’re in control of their lives and they don’t feel like they’re being subservient or someone is making them do things that they really don’t want to do.”

  2. Meaning “Once individuals hit that level of meeting their basic needs, what they’re looking for is the answer to ‘why am I doing the work that I do? Why is it important?’ An organisation can use NLP techniques to help individuals explain what is important to them.”

  3. Expertise – “People want to grow and that’s why NLP was founded. It’s about helping people reconsider what they’re doing and why they’re doing it, what they want and then building in the resource and the capabilities to be able to grow and create the life they actually want.”

Discover part two of our interview with Robin Goldsbro discuss the workplace of tomorrow here. To keep up to date with the latest tech news, follow us on Twitter @BridgeITRec