Earlier this month Oracle unveiled their plans to expand their data cloud system to cover 36 new countries across Europe, Asia, the Middle East and the Americas.
This would make the Oracle Cloud Database the second largest cloud database in the world, leaving Amazon’s measly 22 regions and Google’s 20 regions in the dust. But where has this come from?
The calm before the storm
Like any great storm, its arrival has left a lot of people feeling confused and some people (cough, cough Amazon and Google board members) feeling scared. But the head scratching and pants wetting is understandable.
Oracle has been somewhat a of a no-show to the cloud services party. Whilst companies like Amazon, Microsoft and Google have openly invested heavily in their cloud database capabilities, Oracle have shied away from heavy investment and unveiling dramatic expansion plans.
Is that rain?
It is no secret that Oracle have been slow to catch up to the cloud industry leaders, such as AWS and Microsoft’s Azure. So, these sudden grandiose expansion plans could be their dramatic decision to gain an advantage over their competitors.
But, Oracle have for some time been losing out on market share due to their emphasis on providing traditional server-based software services, a market that is seemingly shrinking. A new Oracle Data Cloud could be a much-needed silver lining to the company’s recent hardships.
The eye of the storm
So ok, the number of regions that Oracle are promising is impressive. But what does their new and improved cloud service provide that’s different from all the rest?
1. Oracle are staying true to their roots and are putting the developer first. The new Oracle Database Cloud Service will give developers working with the new cloud’s security services access to exclusive Oracle Cloud resources for an unlimited amount of time.
2. Automated Linux: The new cloud system will support automatic Linux, which automatically parses client’s Linux instances and keeps the database up to date.
3. Oracle Fusion: despite it sounding somewhat like a dodgy nightclub, this new service combines features that are essential for many businesses, like customer relationship management (CRM) software, human capital management (CHM) software and enterprise resource planning (ERP) into one accessible programme.
4. Oracle have confirmed plans to team up with Microsoft’s Azure Cloud to strengthen its cloud’s security and to enable users to easily switch between Azure and the Oracle Data Cloud.
The changing winds
What makes Oracle’s plans so impressive isn’t their ambitious plans to expand the number of regions they work in or amount of investment they’re willing to throw at it. Oracle have appeared to do something that not many cloud providers are willing to do, expand not only through investment, but through collaborating with the enemy to improve their services. Their partnership with Azure will likely provide them with the springboard they’ve been looking for to compete in an ever-expanding and competitive industry.