W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9uagugqnjpzgdlieluic9wbmcvymfubmvylwrlzmf1bhqucg5nil1d

Job

Head Of Communications

  • Location

    North Yorkshire, England

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £40000 - £45000 per annum + benefits package & flexible working

  • Contact:

    Jenny Rostron

  • Contact email:

    Jenny@thebridgeit.com

  • Job ref:

    759JRN_1567151739

  • Published:

    3 months ago

  • Expiry date:

    2019-09-04

We are currently looking for a Head of Communications to join a leading client based in North Yorkshire.

The ideal candidate will be delivering a commercially effective marketing strategy in relation to the internal business, promoting the benefits of their products and establishing a solid branding position within the marketplace. Using a blend of marketing tools and creative flair, the Head of Communications will supervise the activities of the marketing team to ensure cohesion and well-planned execution of promotional activity in line with the business requirements.
Role Responsibilities
* Develop and implement an integrated strategic marketing plan
* To manage and support creative agencies, budget, workload, priorities and monitor effectiveness
* To oversee and ensure a structured approach to market research
* Input in to sales follow up tactics to ensure structured process for following up leads and timetable of follow up marketing activity in place
* Implement a structured, data driven approach to end to end event management
* Campaign management
* Development and implementation of a strategic communications strategy
* Identify feature opportunities, opinion pieces, publicity for case studies, profile opportunities, event coverage
* Management and support of PR agency - budget, workload, priorities and monitor effectiveness
* Organise training and assist key spokespeople with interview preparation
* Generating ideas for PR content such as articles, whitepapers and speaking opportunities
* Managing and developing processes to monitor and improve global communications activity and reporting and analysis
* Proactively identifying both internal and external communication needs, as well as implementing solutions and strategies to drive engagement and educate
* Ensure the business take a data-driven approach to market research
* To ensure copy relates to the target audience and material is sales oriented, benefits are clearly outlined, and the structure of the piece meets standard marketing communications guidelines
* Promote engagement with, and the success of, internal marketing communications via selected internal communications channels
* To monitor all branded activity ensuring consistency and protection of the business image at all times
* To manage the design of all public facing literature
* To manage and support creative agencies, budget, workload, priorities and monitor effectiveness
* Assist with the production of artwork and graphic design with external designers in drafting briefs, sourcing images, etc.
* Publish blog posts and other updates to the website
* Manage and maintain information on the business website ensuring it is up to date and customer focused
* Manage the delivery of customer specific events
* Carry out annual tracking survey, interviews with key clients to monitor satisfaction levels, awareness of services, feedback results to the organisation and incorporate in communications material
* Analyse campaign results and provide feedback to the wider marketing team
* To work with sales function to track leads generated and work with internal stakeholders on communications with delegates who have attended event
* Production of case studies in collaboration with relevant stakeholders
* Work closely with the commercial team to follow up on assigned leads and provide any additional details that could be helpful to progress leads
* Manage marketing team accounts/finance process including setting up POs, tracking approvals, spend and payments to vendors
Your Skills & Experiences
* Exceptional interpersonal skills
* Developed ability to negotiate
* High level of attention to detail and excellent standards of written English
* Developed communication skills
* Ability to take direction from stakeholders and translate to a successful commercial strategy
* Excellent time management skills
* Ability to dynamically prioritise tasks in a fast-changing environment
* Ability to negotiate and maintain consideration of commercial interests
* High level of IT literacy and ability to use technology to optimise role effectiveness
* In-depth and evolving knowledge of Marketing theory and best practice
* Awareness of team dynamics and developments
* Approachable and friendly demeanour
* Appropriate level of assertiveness
* Provides excellent customer service
* Inclusive and positive engagement with stakeholders at all levels
* Involvement in company activities, such as knowledge sharing sessions and company initiatives
Excellent benefits package including unrivalled pension, 25 days holiday plus an extra day off for your birthday, Group Life Assurance, Group Income Protection, free eye tests, flexible working options, and lots more!